Osmania University (OU) 2009-1st Sem M.Com Accounting and Finance ester, , principles of keting - Question Paper

M.com first semester examination, Nov/ Dec 2009
Principles of Marketing

Time: 3hours
Max Marks: 80

SECTION-A
ans all ques.. every carries equal marks.
1. Marketing Mayopia
2. Marketing Intermediaries.
3. SWOT Analysis.
4. Benefit Segmentation.
5. Organisational Buyer.

SECTION-B
ans all ques..
2 (a) What is Marketing? discuss four Ps in marketing?
OR
(b) discuss the differences ranging from rural and urban markets.

3 (a) explain the role of WTO in promoting the business across the borders.
OR
(b) What is macro environment? discuss the components and marketing implicants.

4 (a) What is business strategic planning?
OR
(b) explain the nature and contents of a marketing plan.

5 (a) Suggest market segmentation plan for the subsequent products:
(i) Wrist Watches (ii) Mobile Phones
OR
(b)What are the criteria followed for market segmentation/

6 (a) discuss the basic model of Consumer Behaviour?
OR
(b) Who are the stages in consumer decision making? explain with suitable example.

Earning:   Approval pending.