Osmania University (OU) 2009-1st Sem M.Com Accounting and Finance Iester, , keting Management - Question Paper

Faculty of Commerce
M.Com II semester, April/May 2009.
Marketing Management

Time: three hours
Max.Marks:80

SECTION-A
1.Branding
2.Skimming price strategy
3.Personal Selling
4.Channel conflict
5.Marketing info System.

SECTION-B
6 (a) describe a product. Enumerate the stages in the process of new product development.
OR
(b) describe packaging. discuss different kinds kof packaging and their pros and cons.

7 (a) describe price. Bring out its role in marketing mix.
OR
(b) discuss pricing strategies for launching a new product.

8 (a) describe promotion mix. How do you measure the effectiveness of advertising?
OR
(b) describe sales promotion. Narrate different tools used for this purpose.

9 (a) explain the features influencing the channel decisions.
OR
(b) define different formats of retail stores.

10 (a) What is marketing research? discuss the stages.
OR
(b) discuss different controlling tools used for marketing control.

Earning:   Approval pending.