Osmania University (OU) 2010 M.Com Accounting and Finance keting Management - Question Paper

M.Com II SEMESTER May/June 2010
Marketing Management

Time:3 hours
Max.Marks:80

SECTION-A
ans all ques.. every ques. carries four marks
1.Product Concept.
2.Penetration Pricing.
3.Personal selling.
4.Advertising Budget.
5.MKIS

SECTION-B
ans all ques. using internal option.
6(a) discuss the stages in new product development process. elaborate the possible reasons for new product failures?
OR
(b) discuss various stages involved in product life cycle. What marketing strategies can be followed at every stage of product life cycle?

7(a) Evaluate the importance of pricing in a marketing programme. elaborate the pricing objectives?
OR
(b) discuss the pricing strategies available for marketers. What strategies are suitable in the introductory stage of a product? Why?

8(a) what is sales promotion? discuss a few sales promotion programmes of Indian companies.
OR
(b) How do you measure the advertising effectiveness?

9(a) "Middlemen may be eliminated but not their functions". Critically evaluate the statement.
OR
(b) discuss the various concept of distribution channel systems.
explain briefly the factors in channel management decisions.

10(a) discuss the process of marketing info system.
OR
(b) explain different steps in marketing research process.

Earning:   Approval pending.