Symbiosis International Education Centre 2009 M.B.A Human Resource Management keting Management - Question Paper

 
Multiple option Multiple ans
  Question  Categories of adopters are
  accurate Answer  Innovators , Early adopters , Laggards 
  Your Answer  Innovators , Early adopters , Laggards 
 
Multiple option Single ans
  Question  Which is the shortest marketing channel for an industrial product?
  accurate Answer  Producer--->Industrial user
  Your Answer  Producer--->Industrial user
 
choose The Blank
  Question  ________ is synonymous with non-recurrent data system(RDS)
  accurate Answer  Market research
  Your Answer  Management info system
 
  Question  Ways to make people do trial purchases?
  accurate Answer  Coupon offers , Discounts , Samples 
  Your Answer  Coupon offers , Discounts , Samples 
 
  Question  Members of this group are avg. white and blue collar workers who aim for better residing
  accurate Answer  Middle class
  Your Answer  Middle class
 
  Question  Senses in our body are
  accurate Answer  Taste , Touch , See 
  Your Answer  Taste , Touch , See 
 
choose The Blank
  Question  ________ method is suitable for products with a stable demand trend
  accurate Answer  Simple pattern analysis
  Your Answer  Simple pattern analysis
 
Match The subsequent
ques. accurate ans Your ans

Feedback Communication from receiver to sender A means by which source communicates the message

Encoding Putting meaning to symbols conveyed as messages Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver Communication from receiver to sender

Noise It interferes with communication process It interferes with communication process

 
choose The Blank
  Question  ________ planning determines the number , location and ownership of warehouses.
  accurate Answer  Warehouse
  Your Answer  Warehouse
 
Match The subsequent
ques. accurate ans Your ans

Customer is the focal point in Marketing Selling

Tangible sources Capital, machines,raw material Capital, machines,raw material

Intangible sources Information, time and technology Information, time and technology

Consumer to producer Backward communication Backward communication

  Question  Advantages of Zone pricing
  accurate Answer  It is used for products whose freight cost is large in relation to product's value , Buyers in various areas pay various delivered prices 
  Your Answer  It is used for products whose freight cost is large in relation to product's value , Buyers in various areas pay various delivered prices 
 
  Question  Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
  accurate Answer  Prestige
  Your Answer  Prestige
 
choose The Blank
  Question  ________ can price it's product without any regard to competitor.
  accurate Answer  Pure monopolist
  Your Answer  Pure monopolist
 
choose The Blank
  Question  ________ research involves using past experiences to obtain solutions to marketing issues
  accurate Answer  Historical
  Your Answer  Historical
 
  Question  Harveststrategy is used for
  accurate Answer  Dogs , ques. marks 
  Your Answer  Dogs , Stars , Cash cowsCash cowsc 
 
True/False
  Question  Formal planning provides clearer performance standards.
  accurate Answer  actual
  Your Answer  actual

  Question  How does 'structure' decrease external uncertainity arising out of human behaviour
  accurate Answer  Research and planning , Forecasting 
  Your Answer  Research and planning , Division of labour , Departmentalisation 
 
  Question  kinds of product classification
  accurate Answer  Consumables , Durables , Services 
  Your Answer  Consumables , Durables , Services 
 
  Question  Conditions for a Successful Communication are :
  accurate Answer  Sender transmits message , Receiver receives message 
  Your Answer  Sender transmits message , Receiver receives message , Message has meaning 
 
choose The Blank
  Question  ________cost accounting measures the cost of producing and ignores the cost of non-producing
  accurate Answer  Traditional
  Your Answer  Modern
 

Earning:   Approval pending.