Symbiosis International Education Centre 2009 M.B.A Human Resource Management keting Management - Question Paper

 
True/False
  Question  Marketing and production costs are high in multi-segment strategy
  accurate Answer  actual
  Your Answer  actual
 
True/False
  Question  Product variety marketing presents various options to set the companys' product apart from competitors.
  accurate Answer  actual
  Your Answer  actual
 
Multiple option Single ans
  Question  Which is the products that potential customers do not know about it or they do not want yet.
  accurate Answer  Unsought
  Your Answer  Unsought
 
Multiple option Single ans
  Question  Marketer tries to seek what type of response from the other party?
  accurate Answer  Behavioural
  Your Answer  Transaction
 
Multiple option Single ans
  Question  It is a paid form of non personal communication.
  accurate Answer  Advertising
  Your Answer  Advertising
 
Multiple option Single ans
  Question  Pricing that enables sales people to tailor their prices to a prospect's situation is called
  accurate Answer  Price shading
  Your Answer  Odd pricing
 
choose The Blank
  Question  Advertising, packaging etc. are the elements in ________ mix.
  accurate Answer  Promotion
  Your Answer  Product
 
choose The Blank
  Question  Messages are made of ________
  accurate Answer  Symbols
  Your Answer  Words
 
True/False
  Question  Staffing function applies to all company levels irrespective of levels of hierarchy
  accurate Answer  actual
  Your Answer  False
 
Multiple option Multiple ans
  Question  Market means:
  accurate Answer  People with desires , People with willingness and ability to buy , People become customer as they are authorised to buy 
  Your Answer  People with willingness to buy , People with willingness and ability to buy , People become customer as they are authorised to buy 
 
Multiple option Multiple ans
  Question  Limitations of Traditional cost accounting are
  accurate Answer  Assumes factory as an isolated entity , It measures only the cost of producing 
  Your Answer  It measures only the cost of producing , It uses time as a unit of measure , Savings are in terms of time saved 
 
Multiple option Multiple ans
  Question  A business is a system consisting of subsequent elements
  accurate Answer  Input and output , Objectives , Process and feedback 
  Your Answer  Input and output , Process and feedback , Profits 

Earning:   Approval pending.