Symbiosis International Education Centre 2009 M.B.A Human Resource Management keting Management - Question Paper

Marketing Management

LIST OF ATTEMPTED ques. AND ANSWERS   
   
Multiple option Single ans
  Question  It is the process of identifying smaller markets within a larger market.
  accurate Answer  Segmentation
  Your Answer  Segmentation
 
True/False
  Question  Companies have strenghts in a number of areas but their key strength are few in number
  accurate Answer  actual
  Your Answer  actual
 
True/False
  Question  every product and brand has a status symbol potential
  accurate Answer  actual
  Your Answer  actual
 
Multiple option Single ans
  Question  Members of this group have attained a position through exceptional ability in their profession or business
  accurate Answer  Lower-Upper
  Your Answer  Lower-Upper
 
True/False
  Question  Style of a company are the trends of actions taken by members of top management over a period of time
  accurate Answer  actual
  Your Answer  actual
 
choose The Blank
  Question  The demand for a product is ________ when price cut causes revenue to increase.
  accurate Answer  Price elastic
  Your Answer  Price inelastic
 
choose The Blank
  Question  The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
  accurate Answer  Total cost
  Your Answer  Optimisation cost
 
True/False
  Question  Rise and fall of interest rates has a major effect on consumer's decision to buy products on credit
  accurate Answer  actual
  Your Answer  actual
 
Multiple option Single ans
  Question  The tool used for decision making in 'A range of futures' scenario is
  accurate Answer  Technology forecasting
  Your Answer  Technology forecasting
   Question  Uses of Market research are:
  accurate Answer  Advertising effectiveness , Sales forecasting , Identifying market trends 
  Your Answer  Advertising effectiveness , Sales forecasting , Identifying market trends 
 
choose The Blank
  Question  ________ are difficult to change
  accurate Answer  Attitudes
  Your Answer  Attitudes
 
True/False
  Question  The demand for a specific brand within a product category is called selective demand.
  accurate Answer  actual
  Your Answer  actual
 
True/False
  Question  Executive judgement technique may be used to supplement other techniques
  accurate Answer  actual
  Your Answer  False
 
Multiple option Single ans
  Question  It is the relative difficulty in understanding or using the product
  accurate Answer  Complexity
  Your Answer  Complexity
 
Multiple option Single ans
  Question  Consumerism emerged in which era of Marketing?
  accurate Answer  Sales
  Your Answer  Subsistence

Earning:   Approval pending.