Kurukshetra University 2007 M.Com Marketing Research - Question Paper

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Code No. 3254 MARKETING RESEARCH Iuffcr : MC-226

Time: Three hours J    I Maximum Marks: 100

Note: Attempt any FIVE questions. All questions carry equal marks.

1.    Discuss in detail the concept, process the importance of marketing research. Briefly describe the ethical issues pertaining to marketing research.

2.    What are the differences between exploratory and conclusive research? Briefly discuss the merits of case study approach and under what conditions it should be used?

3.    What are different sources of data? What factors influence the choice and suitability of a particular source of data?

4.    What are different sampling techniques? State the factors that need to be considered in determining the sample size for any study.

5.    What is the distinction between simple and multiple regression? Alsodiscuss multi-collinearity.

6.    What areType I and Type II errors? Explain the relationship between these two errors. What will happen to probability of committing a type II error when significance level is increased from .05 to .1?

7.    What do you mean by product research? Why majority of new prixiucts fail despite product research?

8.    What an* the advantagesnf a written research report? What are the essential nnnpiments of a research report/of a good report?

Attachment: kurukshetra-university-2007-m-com-marketing-47975-1.jpg

Earning:   Approval pending.