Kurukshetra University 2011 B.B.A Understanding Human Behavior ,/D11, kurukushetra university - Question Paper

BBA/D11
Understanding Human Behavior
Paper:BBA-201
Time: 3Hrs][Max Marks:90

Note:-Attempt 5 ques. in all. All ques. carry Equal marks.
ques. no.1 is Compulsory.

1. discuss the following:-
(i) Behavior Approach
(ii) Personality Traits
(iii) Learning
(iv)Assumptions of theory 'X'
(v) Reinforcement Schedules
(vi) Causes of forgetting 18
2. define nature of Human Behavior and critically evaluate psychoanalytic Approach.18
3. What do you mean by Personality? explain Social-Learning theory of personality.18
4. define nature and meaning of emotions and explain any 1 theory of emotions.
5. Critically evaluate Maslow's needs hierarchy theory of Motivation.18
6. discuss the process of perception and define the relationship ranging from attention and perception.18
7. What do you mean by conditioning? explain steps in classical Conditioning.18
8. What do you mean by Memory? explain short term and long term Memory and also bring Out Factors affecting memory.18

Earning:   Approval pending.