Jawaharlal Nehru Technological University Hyderabad 2007 M.B.A Business Administration INTERNATIONAL KETING - Question Paper

1. State the strategic importance of International Marketing. discuss the differences ranging from International Marketing and Domestic Marketing with suitable examples.
2. explain the role of Technology and Business customs in International Marketing.
3. How do you arrange marketing in Transitional Economics?
4. discuss the subsequent with suitable examples:
a) Indirect Exporting
b) Domestic Purchasing
c) Direct Exporting.
5. What do you mean by International product Management? How do you introduce a new product in the International Market?
6. What factors do you consider in selecting a distribution channel? discuss in brief the distribution trends for managing International Markets.
7. What is sponsorship promotion? discuss the other promotional strategies available for International Markets.
8. Distinguish ranging from Export Costing and Export Pricing. What export procedures to be observed in exporting a product from India to other countries?

Earning:   Approval pending.