Jawaharlal Nehru Technological University Hyderabad 2010-2nd Sem M.B.A -ester Supplementary s KETING MANAGEMENT - Question Paper

Code No:12005
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-II Semester Supplementary exams July 2010
MARKETING MANAGEMENT
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. explain how demographic and economic environment is relevant to a marketer in
India.
2. explain the different sources of data for conducting marketing research.
3. How market info system (MIS) helps in segmenting a market for a
consumer goods marketing firm?
4. Why are products branded? discuss different brand policies that a firm should
consider when formulating branding strategy.
5. a) What is meant by price discrimination?
b) explain the various kinds of price discrimination with examples.
6. a) explain about the kinds of retailers with examples.
b) Which retailers are more successful in India and why?
7. a) define the different activities involved in sales promotion.
b) What is the difference ranging from sales promotion and promotion?
8. a) What do you mean by strategic control?
b) discuss the procedure with example.

Earning:   Approval pending.