Jawaharlal Nehru Technological University Hyderabad 2010-2nd Sem M.B.A Code No: 22005 -ester Supplementary s KETING MANAGEMENT - Question Paper

Code No: 22005
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-II Semester Supplementary exams July 2010
MARKETING MANAGEMENT
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. What is marketing concept? explain the merits and demerits of marketing
concept.
2. explain the scope of marketing info system and briefly discuss the
marketing research.
3. discuss the importance of concentrated market segmentation strategy.
4. What do you means by test marketing? discuss the advantages and disadvantages
of test marketing.
5. a) discuss how final price is opted.
b) What precautions should be taken in the process?
6. discuss the different elements of physical distribution in the management of
distribution.
7. a) Distinguish ranging from public relations and publicity.
b) How publicity can be both boon and bane for the companies?
8. define how the strategies are implemented in marketing department. provide any
two examples explaining the effective implementation of the strategies.
*****
R07

Earning:   Approval pending.