Jawaharlal Nehru Technological University Hyderabad 2010-3rd Sem M.B.A -ester Supplementary s CONSUMER BEHAVIOR - Question Paper

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-III Semester Supplementary exams July 2010
CONSUMER BEHAVIOR
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. Differentiate ranging from personal and organizational consumers?
2. What do you understand by limited and extensive info processing?
3. How does the family influence the consumer behavior?
4. How can politicians use consumer research to create more persuasive messages?
5. elaborate different determinants of option evaluation? discuss the process of
an valuation for low involvement products with a suitable example.
6. What evaluative criteria do consumers appear to have for branded products or
services and how are they developed?
7. What does the term deceptive advertising mean? Suggest a few preventive
measures to counter act.
8. Compare and contrast the Consumer protection Act 1986 in India with the US
consumer protection act.
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R07

Earning:   Approval pending.