Jawaharlal Nehru Technological University Hyderabad 2010-3rd Sem M.B.A Code No: 310 -ester Supplementary s y/ust SERVICES KETING - Question Paper

Code No: 310
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-III Semester Supplementary exams July/August 2010
SERVICES MARKETING
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. explain the reasons that centralized mass production of services in limited.
2. elaborate the marketing issues caused by intangibility?
3. What is customer loyalty in service? What is its importance in successful
marketing strategy?
4. What is service differentiation? discuss different service positioning strategies.
5. What is the relationship ranging from PLC theory and pricing strategy?
6. To what extent does the intangibility of service influence the promotional
methods used by service organization?
7. elaborate the major functions served by physical evidence of service?
8. What is the process of market opportunity analysis for services?
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R05

Earning:   Approval pending.