Jawaharlal Nehru Technological University Hyderabad 2010-3rd Sem M.B.A Code No: 35 -ester Supplementary s RETAILING MANAGEMENT - Question Paper

Code No: 35
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-III Semester Supplementary exams July 2010
RETAILING MANAGEMENT
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. Why has the retailer emerged as a leader in the marketing channel?
2. discuss the steps involved in retail market positioning strategy.
3. elaborate the methods of selection? How do you choose a right employee to work
in retail organizations?
4. What is the concept of merchandise Planning? discuss the implications of
merchandise planning.
5. What is the relevance of price Skimming and Penetration strategy in retailing?
Under what situation they serve best?
6. What is the importance of layout selection and planning in retail store? How can it
improve the store image?
7. explain the impact of high real estate costs and the general unavailability of large
sites in metropolitan areas, on the retail industry in India.
8. elaborate the causes for slow growth of organized retailing in India?
--ooOoo--
R05

Earning:   Approval pending.