Jawaharlal Nehru Technological University Hyderabad 2010-3rd Sem M.B.A Code No: 38 -ester Supplementary s y/ust CONSUMER BEHAVIOR - Question Paper

Code No: 38
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-III Semester Supplementary exams July/August 2010
CONSUMER BEHAVIOR
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. What is the link ranging from business strategy and marketing strategy?
2. discuss McClelland's theory of achievement motivation from consumer
behaviour perspective.
3. List and discuss the hierarchy of needs formulated by Dr.Abraham Maslow?
4. discuss 2 step flow theory of communication in the situation of the interpersonal
flow of communication.
5. Distinguish ranging from the simple and comprehensive models of consumer decision
making.
6. How theories and models are useful in understanding the Indian as well as
International Consumers?
7. discuss the significance of Environmentalism in the rapid changing business
environment in India? elaborate the environmental consumer types?
8. elaborate the precautions to be followed in implementing the Consumer
Protection Act 1986?
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R05

Earning:   Approval pending.