Jawaharlal Nehru Technological University Hyderabad 2010-5th Sem M.B.A Code No: 47 -Iester Regular s ADVERTISING, SALES PROMOTION & DISTRIBUTION - Question Paper

Code No: 47
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-IV Semester Regular exams July 2010
ADVERTISING, SALES PROMOTION & DISTRIBUTION
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. Examine the role of advertising in a developing country with specific reference to
India.
2. discuss the 7 service standards for advertising agencies as set forth by the
American Association of Advertising Agencies for using a full-service agency.
3. What factors should be taken into consideration while determining the advertising
budget?
4. explain different media tactics in terms of how they may help or hinder various
components of media strategy?
5. elaborate the ques. normally answered by a successful copywriter?
6. What type of knowledge about the advertising is needed in pre- approach
preparation?
7. How do the sales objectives affect the designing of the sales strategy?
8. What is publicity? elaborate the advantages and disadvantages of publicity?
****
R07

Earning:   Approval pending.