Jawaharlal Nehru Technological University Hyderabad 2010-5th Sem M.B.A -Iester Supplementary s ADVERTISING, SALES PROMOTION & DISTRIBUTION - Question Paper

Code No: 43
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA-IV Semester Supplementary exams July 2010
ADVERTISING, SALES PROMOTION & DISTRIBUTION
Time: 3hours Max.Marks:60
ans any 5 ques.
All ques. carry equal Marks
- - -
1. How does the marketing strategy affect the kind of advertising used?
2. elaborate the steps of an advertising campaign management process?
3. A manufacturer of women's clothes understands the need for a production budget but
does not feel that budgeting is necessary for advertising. How would you respond to
this idea?
4. describe and explain:
a) Media-buying calendar and
b) Media tactic.
5. elaborate the structural elements of an advertising copy?
6. Too much spending on Advertisement is a National waste - comment.
7. elaborate the factors that determine the size of sales force of a company?
8. discuss the new role of public relations in an increasing number of marketing oriented
companies.
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R05

Earning:   Approval pending.