Jawaharlal Nehru Technological University Hyderabad 2011-3rd Sem M.B.A Code No: MA305 -s, RETAILING MANAGEMENT - Question Paper

Time: 3hours Max. Marks: 60
ans any 5 ques.
All ques. carry equal marks
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1. define the retailing landscape of India clearly bringing out the modifications that
have been taking place in the latest years?

2. a) elaborate the factors that affect the buying behaviour of a retail shopper?
b) elaborate the challenges posed by new consumer to retailer?

3. a) Why strategic planning is so important to retailing?
b) elaborate the components of strategic planning for retailing?.

4. a) What employee needs are to be considered while determining the benefits
package and terms of employments to retailing personnel in metros of
India?
b) elaborate the competencies to be looked into for hiring supervisory staff
for retailing?

5. a) What is the importance of sourcing of merchandise?
b) What is private tag and what is their significance to retailing?
6. discuss the different techniques for pricing in retailing?

7. a) How does IT contribute to effective store management in retailing?
b) How can successful store management lead to store loyalty?

8. discuss the different theories for store location and their merits and demerits?

Earning:   Approval pending.