Jawaharlal Nehru Technological University Hyderabad 2011-5th Sem M.B.A Code No: MB407 - Iester s, ADVERTISING, SALES PROMOTION AND DISTRIBUTION - Question Paper

Time: 3hours Max. Marks: 60
ans any 5 ques.
All ques. carry equal marks
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1. What is advertising? Bring out clearly the changing concept of advertising in
modern business world.

2. discuss the objectives and functions of advertisement manager.

3. What is advertisement budget? How do you determine optimal expenditure
through advertisement budget?

4. elaborate the characteristics of advertising media? discuss..

5. Write a short note on:
a) Visual layout.
b) Production traffic copy.

6. How do you measure the effectiveness of advertisement? discuss.

7. describe sales promotion? discuss the kinds of sales promotion.

8. discuss the merits and demerits publicity.

Earning:   Approval pending.