Jawaharlal Nehru Technological University Hyderabad 2011-2nd Sem M.B.A Code No: MA205/MA205 –s,/ KETING MANAGEMENT - Question Paper

1. In the situation of India registering 2nd highest growth rate over the last few years, point out the modifications taking place in the Indian marketing environment.
2. a. What is Marketing Decision System? elaborate the quantitative tools used in the system?
b. elaborate the components of Marketing info System?
3. a. What is multi-attribute segmentation?
b. elaborate the trends of target market selection in general?
4. a. How is the consumer product classified traditionally?
b. With suitable examples illustrate what you mean by length of product line and width of product mix.
5. a. discuss the following:
i. perceived value pricing. ii. target-return pricing. iii. Going- rate pricing.
b. How do Brand leaders respond to lower priced private store brands?
6. a. elaborate the different functions performed by channel members?
b. What is wholesaling? elaborate the functions performed by wholesalers?
7. a. elaborate the components of effective sales compensation plan?
b. elaborate the elements of promotional mix?
8. a. elaborate the characteristics of marketing audit?
b. What is the importance of efficiency control in marketing management?

Earning:   Approval pending.