Jawaharlal Nehru Technological University Hyderabad 2011-5th Sem M.Tech Geological Technology Code No: MB407 MBA – Iester s, y/ ADVERTISING, SALES PROMOTION AND DISTRIBUTION - Question Paper

1. Trace the evolution of Indian advertising, since the adoption of policy of Liberalization, Privatization and Globalization by the nation in 1991 and the contribution of advertising to Indian economy.
2. a. discuss the organization structure of a typical advertising agency.
b. What is the role of advertising agency in brand building?
3. a. Compare and contrast the competitive parity method to that of objective and task method of advertising budget.
b. What is the need and importance of budgeting for advertisement?
4. a. elaborate the measures for degree of exposure, the number of people exposed and cost to be used in media planning? discuss.
b. What is media scheduling?
5. elaborate the elements of ad copy for print media? How does ad copy for television differ from print?
6. a. In the situation post test of ad effectiveness, discuss the differences ranging from recognition test and aided recall test.
b. What is Triple Association Test?
7. discuss the different kinds of sales promotions directed at the trade and the purposes achieved by every of them.
8. a. How does the practice of advertising differ from the practice of public
relations? b. discuss in detail the differences ranging from publicity and advertisement.
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Earning:   Approval pending.