Amrita Vishwa Vidyapeetham 2008 Post Graduate Diploma Business Management P.G.D.B.Mketing Management PGM 202 - Question Paper

P.G.D.B.M. Marketing Management PGM 202 MAY 2008
Time : 3 hours Maximum : 100 marks
PART A — (5 * eight = 40 marks)
ans any 5 ques. in about 200 words every.
All ques. carry equal marks.
1. Explain the modern concept of marketing.
2. What are the steps involved in the marketing planning process?
3. Why new product fails? How it can be avoided?
4. What are the essentials of a good brand?
5. Enumerate the general services of retailers.
6. Discuss the factors influencing the Promotional Mix.
7. Distinguish ranging from Market info System and Marketing Research.
8. List out the rights of consumers said in the Consumer Protection Act.
PART B — (4 * 15 = 60 marks)
ans any 4 ques. in about 400 words every.
All ques. carry equal marks.
9. Describe in detail the 4 P’s in marketing.
10. What are the external environmental factors that affect the Company’s Marketing System?
11. Explain in detail the stages in Product Life Cycle.
12. Write an essay on the ‘‘Pricing Policies” to be adopted by a company.
13. Enumerate the factors affecting the selection of an advertisement media.
14. List out the steps involved in personal selling process.
15. Explain the procedure to be followed in the marketing research.

Earning:   Approval pending.