Rashtrasant Tukadoji Maharaj Nagpur University 2007 B.B.A .%28part-3%29 service sector management - Question Paper

Bachelor of business administration B.B.A(PART-3)EXAMINATION (March 2007)
SERVICE SECTOR MANAGEMENT

[Time:3 hours] [Full Marks:80]

Note: 1)Attempt any 5 ques.
2)All ques. carry equal marks.

1)Define Marketing Mix. Evaluate Marketing Mix strategies adopted by Speed Post. 16

2)What is meant by the term consumer orientation? Which social and demographic patterns have
led to the development of new services? 16

3)State the features of Marketing Services? Distinguish ranging from goods and services. 16

4)Describe Mutual Fund as a products. Formulate marketing mix strategy for a mutual Fund. 16

5) discuss the concept of bank marketing. justify marketing of banking services. 16

6) what is the insurance product explain insurance product planning and development 16

7)what is market segmentation? Evaluate market segmentation variables that can be used for
segmenting tourism market.

8) explain the marketing strategies adopted by Specialiy hospital in India. 16

9) evaluate product mix strategies employed by telecom companies in India. 16

10.Write short notes on any two:-

a. importance of marketing services

b. Marketing of higher education

c. Importance of promotion mix for services

d. Market Segmentation in services 16

Earning:   Approval pending.