Rashtrasant Tukadoji Maharaj Nagpur University 2007 B.B.A (part-3) retail sales management - Question Paper

BACHELOR OF BUSINESS ADMINSTRATION B.B.A(PART-3) exam 2007


[TIME- 3] [FULL MARKS-80]

Note:- 1)Attempt any 5 ques..
2)All ques. carry equal marks.

1)What is Retail? define the function of a Retailer. Highlight the practices of retail formula

marketing. 16

2)How will you go about industrial revolution?State the salient features and uses for the emergence

of super markets, malls and other formats of self services B marts recently in India Metropolis

Cities. 16

3)Critically examine the factors influencing the retail shoppers. discuss the process of customers

decision making. 16

4. discuss THE IMPORTANCE AND kind OF STORES LOCATION.What steps are involved in choosing a retail

location? 16

5) describe the concept and evolution of Retail Merchandising.Explain the stages in Merchandising

Planning. 16

6) Bring out the importance of Manufactures,Brands, Licensed Brands and Private tag Brands while

formulating Branding Strategies in Merchandising Buying. 16

7) explain the element of retail price and different approaches to a pricing strategy.How would

adjustments to retail price be entertained? 16

8)EXPLAIN THE CONCEPT OF INTEGRATED MARKETING COMMUNICATION. HOW RETAIL COMMUNICATION MIX IS

various FROM RETAIL MARKETING MIX? discuss WITH improper EXAMPLES? 16

9)STATE THE MEANING IMPORTANCE AND PROCEDURE OF STORE DESIGN, STORE LAYOUT AND SPACE UTILITY

PLANNING FOR RETAIL STORE? 16

10)WRITE SHORT NOTE ON ANY TWO:- 16

a. REASONS FOR THE CHANGING RETAIL LANDSCAPE.

b. FRANCHISING IN INDIA'S METRO CITIES

c.GROSS MARGIN RETURN ON INVESTMENT

d.STORE ADMINISTRATION AND MANAGEMENT OF THE PREMISES

Earning:   Approval pending.