Rashtrasant Tukadoji Maharaj Nagpur University 2009-2nd Sem M.B.A Nagpur : business research s-09 - Question Paper

MDN/KS/Q9 - 1874-A
Second Semester Master of Business
Administration (M. B. A.) exam
(New Course)
BUSINESS RESEARCH
Paper IV
Time : 3 Hours] [Max. Marks : 80

N. B. : (1) Attempt 5 ques.. Atleast 2 ques. from every part are compulsory. (2) All ques. carry equal marks.


part A
1. Write a lucid note on "the relevance of research in management"
2. What do you understand by research design ? discuss the kinds of research designs with examples.
3. discuss stratified sampling and Quota sampling with examples.
4. elaborate the various methods of measurement : define them with examples.
5. Design a questionnaire to evaluate consumer satisfaction/service quality for the Vodafone Customer Care Centre.
part B
6. discuss the different kinds of non sampling errors. How can these errors be minimised ?

7. Write a notes on :­
(a) Cluster Analysis
(b) Multi Dimensional Scaling


8. (a) Distinguish ranging from kind I and kind II fault.
(b) elaborate the factors determining the option of the improper statistical technique for hypothesis testing ?
9. What do you understand by interpretation of data ? Illustrate the kinds of mistakes which frequently occur in interpretation.
10. Design a research plan for the subsequent :­
Blue star cycles Ltd. intends to launch New Bicycles and wants to position it as a means of improving physical fitness as well as reducing air pollution.

Earning:   Approval pending.