Ranchi University 2009 M.B.A Marketing Management Intketing MM (3201) - Question Paper

Full marks: 70 Time: three hours

Candidates are needed to provide their answers in their own word as far as practicable

The figures in the margin indicate the full marks.

ans both the ques..

1. learn the case properly and ans the ques. provided below:
During the 1st fifty years of the info-tech era, more than one billion people have come to use
computers, the vast majority in the developed markets of Europe, North America and Australia.
Those markets have become increasingly saturated and do not give the needed growth. Computers
sales were expected to increase a mere 6% per year ranging from 2005 and 2008. The next billion
consumers have to be obtained in the emerging markets of the 21st century: China, India, Russia,
South Africa and Brazil. Sales in InfoTech are expected to increase by 10% per year over the
next 5 years, Fuelled mostly by the burgeoning ranks of millions of middle- class consumers.
These newly wealthy consumers are showing preferences for fashionable brands as well as for
features every bit as sophisticated as their developed counterparts.

(a) Highlight the areas in which fundamental rethinking are needed by the global players.
(b) elaborate the challenges faced by marketers in the emerging InfoTech era.
(c) Suggest a few innovative approaches to fight global Info-tech competition in emerging markets.
(d) Lower prices in Info-tech markets may put pressure on prices everywhere. However, Staying out
of these markets is not an choice. Comment? [Marks 20]

2. ans any 5 questions: 10×5 = 50

(a) explain the role of "voluntary" Import restrains in international marketing.

(b) The WTO has increasingly become a forum for trade dispute and negotiations. explain.

(c) How have consumer demands changed international trade? provide suitable examples.

(d) Comment on this statement:
"A low price capita income will render the market useless."

(e) What is meant by the term "born global"? explain the impact of the interest and e-commerce
in making a firm global.

(f) explain the use of the currency of quotation as a competitive tool for international
marketing.

(g) Channels of distribution tend to vary according to the level of economic development of a
market. The more developed the economy the shorter the channels tend to be. Why?

(h) Master card sponsors the world cup and vista the Olympics. Who gets the "better-deal", since
the expense of sponsoring is about the identical for both?

(i) elaborate the critical ways in which the multi domestic and global approaches differ in country-
market selection?

(j) Write notes on the following:

(i) Foreign direct investment (FDI)
(ii) Letter of credit
(iii) ETI (Exterritorial income Tax Exclusion)
(iv) SEZ

Earning:   Approval pending.