Visvesvaraya Technological University (VTU) 2007 M.B.A 05MM415 RURAL KETING I - Question Paper

FOURTH SEMESTER MBA MODEL ques. PAPER I
MASTERS OF BUSSINESS ADMINISTRATION
05MBAMM415 RURAL MARKETING
TIME: three hrs MAX MARKS: 100
NOTE: 1) ans any 4 ques. from Q.No.1 to Q.No.7
2) ques. no eight (case study) is compulsory.
1) a. What do you mean by the term agriculture marketing? three Marks
b. discuss the scope and objecti ves of agriculture marketing? seven Marks
c. discuss the concepts of Thomson – rural market index and their parameters in detail? 10 Marks
2) a. Write a note on bio-fertilizer? three Marks
b. discuss in detail the major issues of rural marketing in India?7 Marks
C Rural electrification and rural communication go a long way in bridging the urban, rural
divide. Discuss? 10 Marks
3) a. discuss the term AGMARK? three Marks
B.Explain the significance and functions of KVIC? seven Marks
c. What do you mean by co-operative marketing? Evaluate the effectiveness of co-operative
Marketing in India? 10 Marks
4) a. What is market efficiency? three Marks
b. discuss in detail the marketing system of fertilizers in India? seven Marks
c. explain the salient features of EXIM policy? 10 Marks
5) a What do you mean by term ‘grading’ and standardization? three Marks
B.What is APEDA on agricultural products? seven Marks
c. discuss the role and functions of FCI? 10 Marks
6) a. What is social marketing? three Marks
b. explain the rural communication challenges? seven Marks
c. explain in detail different rural distribution strategies adapted by major Indian FMCG
Companies? 10 Marks
7) a. What is “contract farming”? three Marks
b. discuss the concept of research and its steps used in agricultural marketing? seven Marks
c. explain the role of functional institutions in rural marketing? 10 Marks
8 Case Study 20 Marks

Earning:   Approval pending.