Visvesvaraya Technological University (VTU) 2007 M.B.A 05MM415 RURAL KETING MODEL ll - Question Paper

FOURTH SEMESTER MBA MODEL ques. PAPER l
MASTERS OF BUSINESS ADMINISTRATION
05MBAMM415 RURAL MARKETING
TIME: three hrs MAX MARKS: 100
NOTE: 1) ans any 4 ques. from Q.No.1 to Q.No.7
2) ques. no eight (case study) is compulsory
1) a. describe rural marketing? three Marks
b. Bring out the distinction ranging from rural and urban marketing? seven Marks
c. discuss the Thomson – rural market index and their parameters? 10 Marks
2) a. discuss the hierarchy of markets for rural consumers? three Marks
b. explain land and irrigation problems in rural India? seven Marks
c. Suggest suitable marketing strategy for talcum powder to be sold in the rural area? 10 Marks
3) a. How do you classify the agriculture inputs? three Marks
b. What marketing strategy would you propose for fertilizers? seven Marks
c. Write a note on the SWOT analysis of agro-chemicals market? 10 Marks
4) a. Briefly discuss the marketing of consumables and durables? three Marks
b. discuss the functioning of regulated markets? seven Marks
c. Bring out the significance of rural/cottage industries? How is helpful to Indian farmers? (10)
5) a. Write a note on agriculture export zone (AEZ)? three Marks
b. Write a short note on seven Marks
i) NABARD
ii) SCB
c. explain the impact of Kissan credit card scheme on rural market? 10 Marks
6) a. discuss the structure of co-operative organization? three Marks
b. explain the role and function of FCI? seven Marks
c. Analyze the impact of co-operatives on rural marketing? 10 Marks
7) a. How do you segment rural markets? three Marks
b. explain the challenges Indian agriculture is facing currently under LPG scenario? seven Marks
c. define the needs for education in the agricultural sector and discuss different training
programs for agriculture markets? 10 Marks

Earning:   Approval pending.