Visvesvaraya Technological University (VTU) 2007 M.B.A 05 MM 418 - INTERNATIONAL KETING MANAGEMENT MODEL ll - Question Paper

FOURTH SEMESTER MBA MODEL ques. PAPER
MASTERS OF BUSINESS ADMINISTRATION
05MBA MM 418 - INTERNATIONAL MARKETING MANAGEMENT
Duration: 3hrs Max Marks:100
Note: ans any four full ques. from ques. No.1 to 7
ques. No. eight is compulsory.
All ques. carry equal marks
1.
a) What is green marketing? (3)
b) explain the significance of the EPRG framework in global marketing. (7)
c) discuss the option strategies for global product planning in the situation of
geographical expansion with examples. (10)
2.
a) What is meant by dumping? (3)
b) discuss the need for communication adaptation in global advertising. (10)
c) explain the diving and restraining forces affecting international marketing. (10)
3.
a) elaborate the kinds of economic systems in the global environment? (3)
b) elaborate the factors favoring global product standardization? (7)
c) explain the various market entry strategies of international marketers. (10)
4.
a) What is counter trade? provide 3 examples. (3)
b) discuss the environment factors affecting international trade. (7)
c) explain the relevance of instruments of trade policy in international marketing. (10)
5.
a) What is global marketing? provide the examples. (3)
b) elaborate the issues in gathering primary data in global marketing research? (7)
c) explain the problems involved in international retailing. (10)
6.
a) What product adaptation. provide 2 examples of global product adaptation in India.
(3)
b) explain the role of the Internet and its impact on global marketing. (7)
c) Critically review the institutional infrastructure for exports promotion in India. (10)
7.
d) What is meant by sourcing in global marketing? provide to examples. (3)
e) elaborate the various kinds of non- tariff barriers used by governments to check
international trade? (7)
f) explain the various pricing strategies available to global marketers. (10)
8. Case Study 20 Marks

Earning:   Approval pending.