Visvesvaraya Technological University (VTU) 2007 M.B.A 05MM418 INTERNATIONAL KETING MODEL l - Question Paper

FOURTH SEMESTER MODEL ques. PAPER
05MBAMM418 INTERNATIONAL MARKETING
Time: three Hours All full ques. carry equal marks Max. Marks: 100
ans 5 full ques. ans to ques. # eight is compulsory.
1 (a) What points we have to consider while drawing up a logistics plan?
Briefly state them. (3 Marks)
(b) Do you think it is advantageous to have agents in foreign market? Do
the advantages outweigh the disadvantages? Justify your response. (7 Marks)
(c) provide a brief description of the factors affecting channel decision in
international markets. (10 Marks)
2 (a) What do you understand by generic promotion in international
marketing? (3 Marks)
(b) Compare surface transport with air transport on the basis of cost
elements. Under what conditions air transport is preferred over
surface transport? (7 Marks)
(c) Contrast domestic advertising with international advertising.
(10 Marks)
3 (a) Briefly discuss what is meant by multicultural research? (3 Marks)
(b) How does international marketing differs from domestic marketing?
Explain. (7 Marks)
(c) Write a detailed note on the usefulness and selection of a trade fair
as promotional tool in international marketing. (10 Marks)
4 (a) Briefly discuss the country-of-origin effect (COE) on the market’s
perception of the product. (3 Marks)
(b) What is a bill of lading? What purposes does it serve? Is it a
negotiable instrument? (7 Marks)
(c) explain the impact of international trade on the economic
development of India. Enumerate the different factors that still retard
the growth of international trade in India. (10 Marks)
5 (a) What do you understand by Self Reference Criterion (SRC)? (3 Marks)
(b) Debate the problem of global versus adapted products for the
international markets. (7 Marks)
(c) define briefly the main channels of distribution used in export
markets. Which 1 would you recommend for the product of a small
manufacturer and why? (10 Marks)
6 (a) Distinguish ranging from balance of trade and balance of payments (3 Marks)
(b) How does the ECGC help the exporters in obtaining the finance?
Discuss. (7 Marks)
(c) explain different payment terms in international marketing. (10 Marks)
7 (a) Write a brief note on ‘Dumping’. (3 Marks)
(b) What do you mean by exchange control? define the objectives of
exchange control. (7 Marks)
(c) explain the breadth and scope of international marketing research.
Why is international marketing research generally broader in scope
than domestic marketing research?
(10 Marks)
8 Case Study (20 Marks)

Earning:   Approval pending.