Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 Post Graduate Diploma Bank management MB0036 - Strategic Management & Business Policy - Assignments for spr

POST GRADUATE DIPLOMA IN BANK MANAGEMENT
ASSIGNMENTS
MB0036
(3 credits)
Set 1
Marks 60
Strategic Management & Business Policy

Q.1 How does an organization’s vision get translated hierarchically and step by step into programs of action? Illustrate by a diagram and discuss every step in a sentence or two, supported by an imaginary example. (10 marks).
Q.2 discuss with any real or imaginary example, the 4 generic Strategy options for Marketing. (10 marks).

Q 3. Explain in a sentence or two, every of the elements of a Business Plan and why it is necessary. (10 marks).

Q 4. Case Study:

S. C. Computers has been mismanaged by its promoter. The Company has over 50,000 employees with software expertise. It has clients over the last 15 years in 50 countries. The mismanagement has led to a severe cash crunch with no cash to meet even salary requirements. While the internal situation is 1 of financial and employee morale crisis, externally it enjoys the confidence of its clientele. The Government wants such a valuable institution, built over several years, to be saved so that it can continue on to contribute to national wealth creation, but at the identical time does not wish to extend direct financial assistance, lest it amounts to encouraging or subsidizing mismanagement. In 1 page, suggest the broad elements of a Business Continuity Plan covering all aspects (not just financial alone) specifically applicable to this situation. (10 marks).

Q.5 Brand has become an important aspect of Business. elaborate the advantages of building a Brand and what steps are available under IPR to protect its ownership? (10 marks).

Q.6 “Corporate Social Responsibility is outside the scope of Business houses”. discuss why you agree or disagree with this statement. (10 marks).

POST GRADUATE DIPLOMA IN BANK MANAGEMENT
ASSIGNMENTS
MB0036
(3 credits)
Set 2
Marks 60
Strategic Management & Business Policy

Q 1.Imagine you are running a leather garment unit for export. What data flow in terms of ratios as part of the decision support system would you install, in order to monitor and manage the key aspects of the activity? discuss how you would use them for managerial decisions and actions. (10 marks).

Q 2. elaborate the elements of a Marketing Plan? List the steps necessary to implement, monitor and control it to achieve its objectives. (10 marks).

Q.3 elaborate the preparatory actions necessary for Strategy formulation and which functionaries of the organization should be involved in shaping them?(10 marks).

Q 4. elaborate the kinds of capital needed by a business and discuss their purposes.(10 marks).

Earning:   Approval pending.