Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007-1st Sem M.B.A Business Administration ISTER KETING - Question Paper
Monday, 10 June 2013 05:00Web
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5. _____ are integral to the exchange process; without them, there is no marketing.
A) Product B) distribution C) Promotion D) None.
6. Which of these can not be insured:-
A) Loot B) flood C) Fire D) changing fashion.
7. Pricing is a ___________ function.
A) physical distribution function B) Auxiliary functions C) merchandizing functions D) None.
8. _________ are the functions which make the process of marketing easy and convenient.
A) Physical distribution B) Auxiliary functions C) Merchandizing functions. D) None.
9. According to this concept marketing ends with the satisfaction of consumer needs and wants.
A) Modern concept B) New concept of marketing C) both a and b D) only b
10. According to this concept marketing begins only after goods have been produced.
A) Modern concept B) Product oriented concept C) Consumer oriented concept D) None.
11. ____ facet of the environment consists of the laws and regulations applicable to the enterprise.
A) Technological B) Economic C) Political D) Social
12. 5 Competitive force model is provided by :-
A) Cundiff and still B) Michael porter C) William. J. Stanton D) Richard Buskrik
13.______ outcomes from all the impressions consumers receive about a particular manufacturer’s brand.
A) Self Image B) Product image C) Brand Image D) Manufacturer’s Image.
14. info regarding consumers may be of 2 kinds.
A) Qualitative and quantitative B) Good and bad C) self image and self belief D) none.
15._____ is a physichological theory which studies the response of consumers.
A) Personality B) Reference groups C) motivation D) None.
16. ______ are integral to the exchange process with out them, there is no marketing
A) Product B) Price C) Promotion D) Distribution
17. ______ is described as a set of true and potential buyers of a product, service or idea.
A) Customer needs B) Target market C) Integrating marketing D) None
| Earning: Approval pending. |
