Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007-1st Sem M.B.A Business Administration ISTER KETING - Question Paper

a) Consumer market b) Product market
c) Target market d) Distributors market

3. a few companies have designed customer order placing machines called______
a) Kiosks
b) Outers
c) Orders Shops
d) Stalls
4.The most latest channels for direct marketing are____
a) Electronic channels
b) Direct Channels
c) Retailing Channels
d) None

5. The internet population is younger more right better educated and more male than the general population
a) True
b) False
c) None

6. catalog marketing occurs when company mail 1 or more product catalogue to ____
a) Selected Address
b) Selective Address
c) Selection Addresses
d) None

7. _______ defines the use of telephone operators to attract new customer to contact existing customers to a ascertain satisfaction levels . or to take order
a) Telemarketing
b) Direct Marketing
c) Phone Marketing
d) None
8. Telemarketing is increasingly used in only business marketing
a) True
b) False
c) None

9.Directs marketers use all the major_______ to make direct offers to potential buyers
a) Media
b) Medium
c) Communication
d) None

10.Pick the odd 1
Televisions is used by direct marketers to promote direct sales
a) Direct response advertising
b) At home shopping channels
c) Video text and interactive TV
d) Newspaper
11. Organization like Avon, Mars Kay , Tupperware examples for
a) Direct sales organization
b) Direct order marketing
c) Distribution Chain Outlet
d) None


1. Marketing is the management process for identifying, anticipating and satisfying consumers requirements profitably is provided by
A) American Management Association B) Chartered Institute of Marketing C) McDonald D) None of these

2. The Industrial Revolution of the eighteenth century was the beginning of the _______ era.
A) Sales era B) Marketing era C) Production era D) None of these

3. To apply the marketing concept, marketers must do 3 things; meet customer needs and wants , achieve and maintain _______
A) Long term profitability B) long term investment C) both A) and B D) None

4. Manufacturer ------ Wholesaler ------ Retailer, are called _______.
A) Marketing channels B) distribution channels C) channels of distribution D) All

Earning:   Approval pending.