Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007-1st Sem M.B.A Business Administration ISTER KETING - Question Paper

MARKETING ( UNIT-1)

1. Marketing is the management process for identifying, anticipating & satisfying consumers requirements profitable was provided by
a) Charted institute of management
b) Cunder
c) Still
d) None
2. _________ is the process of planning and executing the conception, pricing promotion &distribution of ideas, goods & service according o American management association
a) Marketing
b) Retailing
c) Wholesaling
d) None
3. Pick the odd 1 out
____ & ______ have propounded theories about strategies aspects of marketing
a) Mc Donald
b) Drucker
c) Cunder
d) None
4.Pick the odd one
In applying the marketing concept an organization must meet these basic needs
a) Customer’s importance
b) Integrated Marketing efforts
c) Customer’s Satisfaction
d) Target Marker
5. Marketers Divide ___________ into goods, Services and ideas
a) Product
b) Value
c) Money
d) None
6. The evolution of marketing era was ranging from
a) 1930 current
b) 1850-1950
c) 1900-1960
d) None
7. To Apply the _______ concept the marketer must meet customers needs and wants achieve and maintain term profitability and integrate it with the other functions in the company
a) Marketing Strategy
b) Selling Strategy
c) Financial
d) None

8. The value usually in monetary terms that sellers ask for in exchange for the products they are offering is ______
a) Price
b) Product
c) Idea
d) Quality
9. Distribution is the process of moving products from the producer to the consumer
a) True
b) False
c) None
10. _____ includes a variety of techniques, including advertising , sales promotion , public relations and personal selling
a) Promotion
b) Selling
c) Distribution
d) Price
11. Marketers selection of advertising media reflects their overall promotional strategy for a product
a) True
b) False
c) None
12. The delivery of goods and service form producers to their ultimate consumers or users includes many various activities known as
a) Marketing functions b) Marketing strategy
c) Marketing concept d) none of these

13. A product planning and development
a) Standardizing and grading b) Buying and assembling
c) None of the above

14. Are part of which marketing function merchandising?
a) selling b) Buying c) none of the above

15. Pick the odd 1 out
The physical distribution function are
a) Storage
b) Transportation
c) Selling
16. Pick the odd on out
The importance of marketing to the society can be discussed as
a) Delivery of standard of residing to the society
b) Decrease in distribution cost
c) Increasing employment opportunities

Earning:   Approval pending.