Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007 M.B.A keting Management - Question Paper

b. Commercial source 2. Mass Media
c. Personal source 3. Family Friends
d. Experimental source 4.Sales person & Packaging
i) a-2,b-4,c-3,d-1
ii) a-4,b-2,c-1,d-3
iii) a-2,b-1,c-3,d-4
iv) a-4,b-1,c-3,d-2

25. The person who has the power to prevent info from reaching members of the buying center is known as?
a. Purchase agent
b. Gate keeper
c. Receptionists
d. All of these
26. Which of the subsequent is not considering under emotional product buying motives?
a. Pride
b. Affection
c. Imitation
d. Recommendation of other
e. Hunger & thirst
f. Appearance of the shop
i) d&e
ii) c,e,&f
iii) d& f
iv) none of these

27. Which of the subsequent is not considering under rational patronage buying motives?
a. Convenience
b. Versatility
c. Suitability
d. Service offered
e. Low price
f. Treatment
i) d, e & f ii) b, c & d iii) b & c iv) b& d

28. the stimuli response learning theory is traced by …………… and his experiment on ……………. ?
a. D.J.Duncan & human psychology
b. Durand & salivating dog
c. Freudian & environmental analysis
d. Pavlov & salivating dog

29. Match these psychoanalytical conditions with their processing?
a. The Id 1. Instinctive
b. The Superego 2. Control device
c. The Ego 3. Internal filter
i) a-2,b-1,c-3
ii) a-1,b-2,c-3
iii) a-1,b-3,c-2
iv) a-2,b-3,c-1

30. “If Maruti 800 is being focused as a family car while fiat Uno presented as a Compact and complete car”, this eg. Belong to?
a. Mass Marketing
b. Product variety marketing
c. Target marketing
d. Micro marketing

31. When marketers segment, their market on the basis of Life Style & Value it comes under?
a. Demographic segmentation
b. Psychographics segment
c. Both a & b
d. None of these

32. Match the customer with their brand loyalty status?
a. buy single brand 1. Switchers
b. No Specific brand 2. Hard core Loyal
c. Use two & three brand 3. Shifting loyal
d. Change from 1 4. Split Loyalty
to a different
i) a-1,b-2,c-3,d-4
ii) a-2,b-1,c-4,d-3
iii) a-2,b-3,c-4,d-1
iv) a-2,b-4,c-3,d-1

33. Match the examples with their segmentation?
a. BPB Publication for 1. Selective segment specialization
Computer books
b. Dhanpat Rai & Co 2. Full coverage
c. Bata shoes 3. Market specialization
d. castrol lubricants 4. Single segment concentration
i) a-4,b-3,c-1,d-2
ii) a-1, b-2,c-3,d-4
iii) a-4,b-3,c-2,d-1
iv) a-3,b-2,c-1,d-4

34. Which of the subsequent are not characteristics of MIS?
a. On going process
b. Proper integration & co-ordination
c. Sturdy flow of info
d. Past oriented
35. Which of the subsequent are not considered as component of MIS?
a. internal record system
b. Decision support system
c. Marketing Intelligence
d. None of these
36. Arrange marketing research process in accurate sequence?
a. Problem recognition
b. Collection of info
c. Development research design
d. Analysis of info
e. Presenting the findings
i) a-b-c-d-e
ii) a-b-d-c-e
iii) a-c-b-d-e
iv) Sequence not needed

37. The process of conversion of data into info by eliminating useless data is known as:
a. Tabulation
b. Coding
c. Analysis
d. Editing

38. In the term SWOT , O instance for?
a. Option
b. Opinion
c. Opportunity
d. None of these

39. EDI define?
a. Electronic data interface
b. Electronic data interchange
c. Electronic device integration
d. None of these


40. CCO Define?
a. Central chief officer
b. Chief central office
c. Chief communication office
d. None of these

41. Irritation & Deception describe to?
a. Environmental problem
b. Cultural problem
c. Social problem
d. Ethical problem

Earning:   Approval pending.