Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007 M.B.A keting Management - Question Paper

a. Idea generation
b. Idea screening
c. Product development
d. Concept testing
e. Test marketing
f. Business analysis
g. Commercialization
i) a-b-c-d-e-f-g ii) a-b-e-d-c-g-f
iii) b-a-c-d-e-f-g iv) a-b-d-f-c-e-g

15. Match distribution channel with there intensity ?
a. All available outlets are used 1. Selective
to distribute a product distribution
b. Some available outlets are used 2. Exclusive distribution
to distribute a product
c. Few outlets are used 3. Intensive distribution
to distribute a product
i) a-3, b-1, c-2
ii) a-1, b-3, c-2
iii) a-1, b-2, c-3
iv) a-3, b-2, c-1

16. The process through which the supply of goods and services produced by manufacturer is matched with the assortment demanded by the customer is known as …………………. ?
a. Assortment
b. Allocation
c. Sorting out
d. All of these

17. When successive stage of a marketing channel are united under 1 ownership ?
a. Administered VMS
b. Contractual VMS
c. Corporate VMS
d. None of these

18. Factor which are not affecting the composition of a promotional mix?
a. Organization budget
b. Target market characteristics
c. Cost and method
d. None of these

19. Which of the subsequent factor not consider as psychological factor?
a. Role and status
b. Learning
c. Perception
d. Personality

20. Arrange these human need from bottom to top ?
a. Safety and security
b. Esteem need
c. Socio Culture
d. Physiological
e. Self actualization
i) d-c-a-e-b
ii) e-b-c-a-d
iii) b-e-a-c-d
iv) d-a-c-b-e

21. Selective exposure , distortion and retention is a process of ?
a. Learning
b. Attitude
c. Perception
d. Personality

22. Match various reference group with there influencing factor?
a. Primary group 1. Regular interaction
b. Membership group 2. Occational interaction
c. Dissocative group 3. No interaction
d. Secondary group 4. continous interaction
i) a-4, b-3 ,c-2,d-1
ii) a-1,b-3, c-2, d-4
iii) a-1, b-2, c-3, d-4
iv) a-3, b-1, c-2, d-4

23. Match various group with there belongingness?
a. social class 1. social factor
b. family income 2. Personal factor
c. life style 3. cultural factor
d. role & status 4.Economic factor
i) a-1,b-2,c-3,d-4
ii) a-4,b-1,c-3,d-2
iii) a-2,b-3,c-4,d-1
iv) a-3,b-4,c-2,d-1

24. Match various info mode with their sources?
a. Public source 1. Examining & Handling

Earning:   Approval pending.