Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007 M.B.A keting Management - Question Paper

Marketing Management

Name: _____________________ Date: ___ / ___ / _____

Max-Marks: 140 Time: two Hrs
1. Who describe “marketing is the mgmt process for identifying, anticipating & satisfying consumers requirement profitably”.
a. American Marketing association
b. Phillip Kottler
c. Charted Institute of India
d. American Mgmt Association

2. Marketing Mix is a combination of?
a. Product
b. Power
c. Place
d. Distribution
e. Information
f. Price
i) a-c-d-e-f ii) a-b-c-d iii) a-c-d-f iv) a-b-c-d-f

3. Through which channel marketing activity make direct relation ranging from producers to customer?
a. Promotion
b. Information
c. Distribution
d. All of these

4. Cundiff & Still describe function of marketing in:
a. Two category
b. Three category
c. Four category
d. None of these

5. Arrange this concept as per their origin:
a. Production
b. Exchange
c. Selling
d. Product
e. Societal
f. Marketing
i) a-b-c-d-e-f ii) a-d-c-b-f-e iii) b-d-c-a-f-e
iv) b-a-d-c-f-e

6. “Marketing Myopia” is to be credited to?
a. Prof. J.W.Ghosh
b. Prof. Theodre Levitt
c. Prof. P.Hewlett
d. Prof. J.F.Pyle

7. Match the marketing concept pillars with their characteristics?
a. Target Market 1. Objective
b. Customer needs 2. Starting point
c. Integrated marketing 3. Means
d. Profit through customer 4. Focus
Satisfaction
i) a-4,b-3,c-2,d-1 ii) a-4,b-2,c-3,d-1
iii) a-2,b-4,c-3,d-1 iv) a-1,b-2,c-3,d-4


8. Marketers describe various customer need as ………….., real need, unstated need, ……………,& secret need
a. Open need
b. Delighted need
c. Announced need
d. Stated need
i) a&b ii) b&d iii) c&e iv) b&e

9. Which is not involving as auxiliary function of marketing?
a. Marketing finance
b. Risk bearing
c. Pricing
d. Standardizing & grading

10. Match the various product with their examples?
a. Convenience 1. Furniture
b. Shopping 2. Appliance replacement
c. Specialty 3. Automobiles
d. Unsought 4. Soft drinks
I) a-4,b-3,c-1,d-2 ii) a-4,b-1,c-2,d-3
iii) a-4,b-1,c-3,d-2 iv) a-1,b-2,c-3,d-4

11. When organizations maintain a group of closely related product that is considered as?
a. Product item
b. Product mix
c. Product line
d. None of these

12. Match various product with benefit level?
a. Pleasing Product 1. Long run benefit
b. Deficient 2. High immediate satisfaction
c. Salutary 3. Short run benefited
i) a-2,b-3,c-1 ii) a-2,b-1,c-3 iii) a-3,b-1,c-2 iv) a-3,b-2,c-1

13. When all of a company product denoted with identical name then it termed as?
a. Individual branding
b. Over all Family branding
c. Line family branding
d. None of these

14. Arrange this NDP Process in accurate sequence?

Earning:   Approval pending.