Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2007 M.B.A 1st BUSINESS COMMUNICATION - Question Paper

MBA – I Sem. (SMU)
SUBJECT – BUSINESS COMMUNICATION [CODE MB0023]


1 MARKS

1. Who says, “Communication is theprocess by which we understand others and in turn endeavor to be understood by them. It is dynamic, constantly changing and shifting in response to the total situation.”
a) Newman and Summer
b) Hoben
c) Anderson
d) Allen Louis
2 For a few confidential info which is the better mean of communication-
a) Face to face communication
b) Through Telephone
c) Through Television
d) Through Letter

3 Which of this not considered as a key for effective communication-
a) Have on open door policy
b) Leave behind your ego
c) Consideration for other
d) Lack of planning

4 What do you mean by B2B communication-
a) Business to Bank
b) Bank to Bank
c) Bank to Business
d) Business to Business

5 Technical terms that belongs to a particular subject area or discipline means-
a) Slang b) Metaphors
c) Jargon d) Complex

6 Casual words that are not accepted and recognized in a standard English Dictionary means-
a) Slang b) Metaphors
c) Jargon d) Complex

7 Full form of “USP” is:-
a) Unique Selling Point
b) Unique Selling Proposition
c) Unit Sale Price
d) Units Sales Production

8 Full form of “AIDA” is:-
a) Attention, Interest, Desire, Action
b) Action, Interest, Desire, Attention
c) Attention, Interest, Direct selling,
Action
d) Action, Interest, Direct selling,
Attention
9 ______ is a bulky device which is not easily portable.
a) Over Head Projector b) Flip Chart
c) Black board d) Slides

10 _______ is a technique used to help the audience understand complex matter.
a) Overlays b) Highlighting
c) Chalk boarding d) none

11 _______ listening is particularly relevant when the other person is trying to persuade us.
a) Empathetic b) Dialogic
c) Evaluative d) Appreciation

12 The plural form of ‘beauty’ is _______.
a) beautics b) Beauty
c) Both of the above d) None of the above

13 The abbreviation ‘etc, ‘means’ ______.
a) Extra b) Exctra
c) Etctera d) Excetra

14 _______ means communication without words.
a) Verbal Communication
b) Formal Communication
c) Non-Verbal Communication
d) Informal Communication

Earning:   Approval pending.