Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 M.A Mass Communication and Journalism S.M.UAssignments SPRING(ruary -)\JMfall09 - Question Paper

MJ0003 MASS COMMUNICATION

Guidelines:
learn the ques. provided beneath and ans the identical



SET I (60marks)
1) Prepare a power point presentation on the societal functions of communication media.
(15 marks)
2) Write notes on the subsequent a) Magic Bullet theory b) Multi-step flow Theory. (10 marks)
3) Give an account of the evolution of Mass Media (10 marks)
4) Explain the Laswell’s Formula of communication. (10 marks)
5) Write notes on the subsequent a) Message b) Channel c) Decoding (10 marks)
6) Explain the Dance’s Helical Model (5marks)



SET II (60marks)

1) Prepare a power point presentation on the recent techniques in Mass Communication.
(15 marks)
2) Write notes on the subsequent a) Osgood and Schramm’s Model b) Shannon & Weaver Model. (10 marks)
3) Write notes on the subsequent a) Reinforcement Theory b) Cultivation Theory.(10 marks)
4) Explain De Flur’s model developed on Shannon- Weaver’s Model. (5marks)
5) Write notes on the subsequent a) The concept of “Mass” b) Political Socialization (10 marks)
6) Write notes on the subsequent a) Authoritative Perspective b) Communist Perspective
(10 marks)

Earning:   Approval pending.