Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 M.A Mass Communication and Journalism S.M.UAssignments SPRING(ruary -)\JMfall09 - Question Paper

MJ1602 – ADVERTISING AND PUBLIC RELATIONS

Guidelines:
learn the ques. provided beneath and ans the identical

Set I (60 Marks)


1. Prepare a power point presentation on the effects of advertising by incorporating different advertisement clippings. (15 marks)
2. Make an album and prepare a detailed report on any FMCG Advertisement campaign (Minimum six advertisements) (15 marks)
3. Define financial public relations. Enumerate the need for financial public relations (5 Marks)
4. Define non-commercial organizations. What is the role of public relations in non-commercial organizations? (10 marks)
5. Explain the concept “Ethno consumerism”? (10 Marks)
6. Write short notes on the subsequent a) Strategic Objectives b) Donations Policy. (5 Marks)

Set II (60 Marks)


1. Prepare a PowerPoint presentation on “ Positive Advertising Appeals” (15 Marks)
2. Prepare a report on the slogans and their Significance in the advertisements. (10 marks)
3. Define community relations. Elucidate the need for community relations (5 Marks)
4. Explain What’s an Advertising Copy with a suitable example (5 Marks)
5. Write short notes on the subsequent a) The trade press b) The Customer Rules (5 Marks)
6. Write short notes on the subsequent a) Institutional advertising b) Direct action advertising (10Marks)
7. What are the methods used in a community relations programme? (10 marks)

Earning:   Approval pending.