Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 B.Sc Fashion Design BF0026 - KETING AND ADVERTISING - Assignments for fall session - Question Paper

BF0026-01
Marks – 30
MARKETING AND ADVERTISING

ans the subsequent ques..
1. Draft a questionnaire and talk to a few shoppers in a mall to obtain out their preferences and the factors considered when purchasing clothes. Write a brief report summarizing your findings. (10 Marks)
2. choose a product in the Indian market which is in the introductory stage of the fashion product life cycle. elaborate the strategies being used by Indian marketers? Do you have any further suggestions? (10 Marks)
3. Imagine that you are the owner of a garment store for designer clothing and have to prepare an ad highlighting the unique features of your store and the brands of clothing carried. What points would you emphasize in the ad in order to attract customers to the store? (10 Marks)

BF0026-02
Marks – 30
MARKETING AND ADVERTISING

ans the subsequent ques..
1. choose any advertisement for clothing which you feel is not so effective, explaining why. How will you replace the ad to make it more effective?
(10 Marks)
2. elaborate the differences and similarities ranging from fashion marketing and the marketing of products and services? (10 Marks)
3. explain a few of the implications for marketing strategy of the subsequent demographic forces – (10 Marks)
a) More number of women in the workforce and
b) Younger population.

Earning:   Approval pending.