Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 B.Com IS - BM0009 – keting Management-Assignments for fall session - Question Paper

Bachelor of Commerce in info System - BComIS Semester two
BM0009 – Marketing Management - four Credits
(Book ID: B0107)
Assignment Set- one (Marks 60)


Note: every ques. carries 10 Marks. ans all the ques..

Q.1 What is marketing mix? define every element of marketing mix in brief. [10 Marks] Q.2 Differentiate ranging from old and new concepts of marketing. [10 Marks] Q.3 select any well-known company and provide framework of marketing environment for the chosen firm. [10 Marks]
Q.4 Write a short note on the product life cycle. [10 Marks]
Q.5 discuss vertical and horizontal integration with example. [10 Marks]
Q.6 Write a short note on kinds of consumer buying behavior. [10 Marks]

















Bachelor of Commerce in info System - BComIS Semester two
BM0009 – Marketing Management - four Credits
(Book ID: B0107)
Assignment Set- two (60 Marks)

Note: every ques. carries 10 Marks. ans all the ques..

Q.1 Company A has homogeneous consumer preferences in the market; Company B sells various variants of soaps, while Company C is a small firm with constrained resources. What do you think is the most suitable market coverage strategy for the all the 3 companies. [10 Marks]
Q.2 define the marketing research process in brief. [10 Marks]
Q.3 What is market positioning? PepsiCo’s “The Pepsi Generation" provides an example of which positioning strategy? If a company wants highlight its positive attribute against competitor, what positioning strategy should it use? [10 Marks]
Q.4 define different branding strategies with an example for every. [10 Marks]
Q.5 What is international marketing? elaborate the driving forces for companies to go international? [10 Marks]
Q.6 What do you think are the advantages and disadvantages of on-line marketing?
[10 Marks]

Earning:   Approval pending.