Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 B.B.A BB0001– keting - Assignments for fall session - Question Paper

Bachelor of Business Administration-BBA Semester one
BB0001– Marketing - two Credits
(Book ID: B0078)
Assignment Set- one (30 Marks)


Note: every ques. carries 10 Marks. ans all the ques..

Q.1 Give an example of any organization that practices the Societal Marketing Concept. Briefly define its marketing strategy and discuss why it is successful.[10 Marks]
Q.2 Imagine that you purchased a car recently. define the various stages that you went through in the process of buying the car. [10 Marks]
Q.3 Explain how channels of distribution for a product like automotive tyres are various from channels of distribution for a product like cigarettes. [10 Marks]

Bachelor of Business Administration-BBA Semester one
BB0001 – Marketing - two Credits
(Book ID: B0078)
Assignment Set- two (30 Marks)


Note: every ques. carries 10 Marks. ans all the ques..

Q.1 What are the essential differences ranging from Sales Promotion & Advertising? elaborate their relative advantages and disadvantages? [10 Marks]
Q.2 Select any organization of your option in the service sector and briefly discuss its marketing strategy in terms of the 3 additional “Ps” of the services marketing mix.[10 Marks]
Q.3 In which stage of the product life cycle is the product category of cell phones? Why? elaborate a few of the strategies being used by Indian marketers? [10 Marks]

Earning:   Approval pending.