Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 B.B.A BB0024 – Introduction to International keting - Assignments for fall session - Question Paper

Bachelor of Business Administration-BBA Semester 5
BB0024 – Introduction to International Marketing - four Credits
(Book ID: B0103)
Assignment Set- one (60 Marks)


Note: every ques. carries 10 Marks. ans all the ques..

Q.1 define the theory of International Product Life Cycle [10 Marks]
Q.2 provide a framework of business environment for any MNC. [10 Marks]
Q.3 elaborate the elements of marketing mix for international marketing? What marketing mix decisions a firm needs to take up when expanding into international markets?
[10 Marks]
Q.4 Write a short note on Grey Market in situation of international marketing. [10 Marks]
Q.5 PepsiCo launched its popular marketing campaign with the tagline “Come Alive with the Pepsi Generation,” in Chinese, it translated as “Pepsi Brings your Ancestors Back from the Grave”. As a outcome Pepsi sales dropped abruptly in China. What problem did PepsiCo face here? Suggest how marketers can avoid such cross-culture marketing mistakes? [10 Marks]
Q.6 Write a short note on ‘Social organization’. [10 Marks]














Bachelor of Business Administration-BBA Semester five
BB0024 – Introduction to International Marketing - four Credits
(Book ID: BKID – B0103)
Assignment Set- two (60 Marks)


Note: every ques. carries 10 Marks. ans all the ques..

Q.1 International marketers sometimes have to face different trade barriers. define the reasons why the governments protect the local industries? [10 Marks] Q.2 Write a short note on WTO and GATT, highlighting difference ranging from the two.
[10 Marks] Q.3 define the International Marketing Research Process. [10 Marks]
Q.4 define how a company can develop its entry strategy in international market. [10 Marks]
Q.5 List down and define any 5 entry modes for entering an international market. [10 Marks]
Q.6 What is dumping? define different kinds of dumping. [10 Marks]

Earning:   Approval pending.