Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 B.B.A BB0001- keting - Assignments for spring session - Question Paper

ASSIGNMENTS- BBA Semester I
BB0001
(2 credits)
Set 1
Marks 30

Marketing
Q.1 define any organization that you feel practices the marketing concept and contrast it with a different firm that follows an option concept. Justify your ans. ( 10 Marks)
Q.2 Describe any major force in the current Indian macro-environment and discuss its implication for marketing strategy in the next few years.(10 Marks)
Q.3. Comment on “Product is the most important element of the firm’s marketing mix.” discuss the various kinds of marketing strategies used throughout the product life cycle, with relevant examples. (10 Marks)

ASSIGNMENTS- BBA Semester I
BB0001
(2 credits)
Set II
Marks 30
Marketing
Q.1What are the various bases for segmentation of consumer markets? Briefly discuss on what bases the Indian car market is currently segmented.(10 Marks).
Q.2 What is Porter’s 5 Forces Model? (10 Marks) How does it help in understanding the industry situation in which the firm operates? (10 Marks)
Q.3. presume that sales of Kelloggs cereals in India has shown a decline lately. What promotional strategy would you suggest to stimulate sales of the brand?
(10 marks).

Earning:   Approval pending.