Sikkim-Manipal University of Health Medical and Technological Sciences (SMUHMTS) 2009 B.A Journalism S.M.U.JM fall 09 -paper8

BJ0001 COMMUNICATION SKILLS

Guidelines:
learn the ques. provided beneath and ans the identical



ans all the ques.
SET 1
1. Read the subsequent passage and ans the ques. that follow(10 marks)
Joseph Pulitzer (April 10, 1847 – October 29, 1911) was a Hungarian-American publisher best known for posthumously establishing the Pulitzer Prizes and (along with William Randolph Hearst) for originating yellow journalism.
Pulitzer was born in Makó, Hungary, Pulitzer sought a military career, but was turned down by the Austrian army for frail health and poor eyesight. He emigrated to the United States in 1864 to serve in the American Civil War. After the war he settled in St. Louis, Missouri, where in 1868 he began working for a German-language daily newspaper, the Westliche Post. He joined the Republican Party and was elected to the Missouri State Assembly in 1869. In 1872, Pulitzer purchased the Post for $3,000. Then, in 1879, he bought the St. Louis Dispatch for $2,700 and merged the 2 papers, which became the St. Louis Post-Dispatch, which remains St. Louis' daily newsprint. It was at the Post-Dispatch that Pulitzer developed his role as a champion of the common man with exposès and a hard-hitting populist approach.
In 1882 Pulitzer, by then a wealthy man, purchased the New York World, a newsprint that had been losing $40,000 a year, for $346,000 from Jay Gould. Pulitzer shifted its focus to human-interest stories, scandal, and sensationalism. In 1885, he was elected to the U.S. House of Representatives, but resigned after a few months' service. In 1887, he recruited the famous investigative journalist Nellie Bly. In 1895 the World introduced the immensely popular The Yellow Kid comic by Richard F. Outcault, the 1st newsprint comic printed with color. Under Pulitzer's leadership circulation grew from 15,000 to 600,000, making it the largest newsprint in the country.
In 1890 Pulitzer's already failing health deteriorated rapidly and he withdrew from the daily management of the newspaper, although he continued to actively manage the paper from his vacation retreat in Bar Harbor, Maine, and his New York mansion.
In 1895, William Randolph Hearst purchased the rival New York Journal, which led to a circulation war. This competition with Hearst, particularly the coverage before and during the Spanish-American War, linked Pulitzer's name with yellow journalism.
After the World exposed a fraudulent payment of $40 million by the United States to the French Panama Canal Company in 1909, Pulitzer was indicted for libeling Theodore Roosevelt and J. P. Morgan. The courts dismissed the indictments in a victory for freedom of the press.
In 1892, Pulitzer offered Columbia University's president, Seth Low, money to set up the world's 1st school of journalism. The university initially turned down the money, evidently unimpressed by Pulitzer's unscrupulous character. In 1902, Columbia's new president Nicholas Murray Butler was more receptive to the plan for a school and prizes, but it would not be until after Pulitzer's death that this dream would be fulfilled. Pulitzer left the university $2 million in his will, which led to the creation in 1912 of the Columbia University Graduate School of Journalism, but by then the 1st school of journalism had been created at the University of Missouri. Columbia's Graduate School of Journalism remains 1 of the most prestigious in the world.
Joseph Pulitzer died aboard his yacht in the harbor of Charleston, South Carolina in 1911. He is interred in the Woodlawn Cemetery in The Bronx, New York. In 1917, the 1st Pulitzer Prizes were awarded, in accordance with Pulitzer's wishes.
In 1989 Pulitzer was inducted into the St. Louis Walk of Fame.
1. When were the Pulitzer prizes established?
2. Which country did not accept Pulitzer into its army?
3. In which language did he publish his 1st newsprint in the USA?
4. What profession did Pulitzer not practise?
5. Which position did he resign from?
6. What kind of feature did Pulitzer introduce?
7. What caused him to withdraw from the daily management of the New York World?
8. What kind of journalism is he credited with originating?
9. Why did the University of Columbia turn down Pulitzer’s offer to establish the world’s 1st school of journalism?
10. When were the 1st Pulitzer prizes awarded?
2. Write an application for the post of editor- trainee in a publishing house. Create necessary data. (10)
3. What do you mean by gambit? provide any 5 gambits and use them in phrases. (5)
4. Differentiate ranging from hearing and listening with situational examples. (5)
SET 2
1. Attend a Food Fest or any such event and write a report on the event in your own words (5)
2. Write a short note on the proper method of writing bibliography. Use your own examples. (5)
3. The learner Club in your centre has decided to organise a work shop on tech. Editing. As a secretary of the club, write a notice about the workshop being conducted for 2 days, 22nd and 23rd April 2009. (5)
4. Write a snippet on promoting your home town as a tourist spot. (5)
5. Select a topic related to journalism and make a power point presentation on the identical. The minimum number of slides should be eight and maximum should not exceed 15. (10)

Earning:   Approval pending.