Nalanda Open University 2010 M.Com Commerce Master of PART–I, –VII (keting Management) Annual , - exam paper
Master of Commerce PART–I, PAPER–VII (Marketing Management) Annual Examination, 2010 IN ALAIN DA OPEN UNIVERSITY
Master of Commerce P.1RT-/, PAPER-Vll (Marketing Management)
Annual Extntihmtion, 20/0 Full Marks: 80 Time: 3 Hours
IN ALAIN DA OPEN UNIVERSITYvfv UMt 9T77 / TPff Ht't) & >3/ *1*111 f f Answer any Five Questions. All questions carry equal marks.
1. ft'-WR ift wyfri jr4frpn 9?tfvT 1 Discuss the nature and scope of marketing.
2. fSfaR PlqWi yl-4i lft fRTT qSlf'iik; I Discuss the process of a successful and effective marketing planning.
3. IvjTR <f>T *Tfa |
What is market segmentation ? Describe its objectives.
4. 3 cj> Hsrq 3>T fRT7! |
Analyze the importance of consumer behaviour in markeing programmes.
5. vjcmk; 3>R3> y)c*ii feci <Rcf 7 What is product diversification ? Which factors encourage diversification ?
6. RPPR 3 5T=TR $ |
State the purposes and characteristics of publicity in product marketing.
7. ftRTra v5CHi<51 3 vjyyra srfn f>T -gsHiq I Suggest a suitable process of sales promotion in a large production unit.
8. ftsilH*1 3TRT?zraRT IjTcft ? ff5TFR <PFjf qu1l |
Why advertisement is needed ? Describe the functions of advertisement.
9. >5*1i<*> 7 filWR 5'ti<f)i eWT *irq 7 9Hu-5 wnix ?
What is trademark ? What is its importance in marketing ? I low does it differ from Brand ?
10. STHTfrcT |
Describe the factors affecting price determination.
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| Earning: Approval pending. |
