Nalanda Open University 2010 M.Com Commerce Master of PART–I, –VII (keting Management) Annual , - Question Paper
Master of Commerce PART–I, PAPER–VII (Marketing Management) Annual Examination, 2010 IN ALAIN DA OPEN UNIVERSITY
Master of Commerce P.1RT-/, PAPER-Vll (Marketing Management)
Anttunl Extntihmtion, 20/0 Full Marks: 80 Time: 3 Hours
IN ALAIN DA OPEN UNIVERSITYvfv UMt 9T77 / TPff Ht'i) & >3/ & f Answer any Five Questions. All questions carry equal marks.
1. Rfr <ift wfri >r4faHT gftfvr i Discuss the nature and scope of marketing.
2. STHii fa*FR PlqWi I Discuss the process of a successful and effective marketing planning.
3. IvjTR t 7 s?r <f>T *Ffa |
What is market segmentation ? Describe its objectives.
4. ftfcFR <i>i4#n*A <b 3>T ftRFT |
Analyze the importance of consumer behaviour in markeing programmes.
5. vjcmk; l"2|ft|fcfcfi 7 cfR-fa y)c*ii feci <Rcf 7 What is product diversification ? Which factors encourage diversification ?
6. fFR 3 5T=TR $ 3? |
State the purposes and characteristics of publicitv in product marketing.
7. fRTra v5CHi<5-1 5pf 3 vjH<ra srfn f>T gsHiq I Suggest a suitable process of sales promotion in a large production unit.
8. I<3siih*i armrr g ? I<3siihi <<u1i I
Whv advertisement is needed ? Describe the functions of advertisement.
9. >5*1i<*> & 7 fFR 5'ti<f)i eWT & 7 fliu-s wnix f: 7
What is trademark ? What is its importance in marketing ? I low does it differ from Brand ?
10. 3>l SrHTfrcT |
Describe the factors affecting price determination.
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| Earning: Approval pending. |
