Nalanda Open University 2010 M.Com Commerce Master of Part–II, –IX (OLD) (keting Management) Annual , - Question Paper
Master of Commerce Part–II, Paper–IX (OLD) (Marketing Management) Annual Examination, 2010
NALANDA OPEN UNIVERSITY Master of Commerce Part-II, Papcr-IX (OLD) (Marketing Management)
Annual Examination, 2010 Full Marks: 70 Time : 3 Hours,
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Answer any Five Questions. AU questions carry equal marks.
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Define marketing. Describe its importance. What are the differences between marketing and selling ?
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What do you understand by Marketing Mix ? Explain and elaborate McCarthy's concept of four P's.
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What is marketing environment ? What are itseffects on marketing decisions ?
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Explain market segmentation. What criteria are used for segmenting a market ?
5. WTRmT $ 3m cfc feTTT qfpfr tfTCr I Discuss the different models of studying consumer behaviour.
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Explain the concept of product life cycle. Describe tlie ways in which the life cycle of a product can be prolonged.
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What is packaging ? Throw light on its objectives and importance. What are the essential elements of a good packaging ?
9. Rmul TTSZPRTT <PT W? qlfon* TM fTtptpRft <f>t 3TR5JT t|fvjt\} I Clarify the meaning of distribution channels and explain their main functions.
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Define a retailer. What are the characteristics of a retailers ? Explain his/her functions.
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