Nalanda Open University 2010 M.Com Commerce Master of Part–II, –X (OLD) (International keting Management) Annual , - Question Paper
Master of Commerce Part–II, Paper–X (OLD) (International Marketing Management) Annual Examination, 2010
NALANDA OPEN UNIVERSITY Master of Commerce Part-II, Paper-X (OLD) (International Marketing Management)
Annual Examination, 2010 Full Marks : 70 Time : 3 Hours.
tflri 0T77 <f / Wft SRFlt 9 WfR $ f
Answer any Five Questions. All questions carry equal marks.
1. fqrrpT 5TfrT TJcT ffo | ViA Vtm *T 7JTT ETTfr t ?
Explain the nature and scope of international marketing. Why does a firm want to enter into international market ?
2. <JTvTR tp xpiq tpT <PTT 3TTSR ? *piq <T?T Wfibril <PT TESTO *1 qJlHij | What is the meaning of International Market Selection ? Describe in brief the process of selection.
3. vJcHK ftq>m <J?t fcRFraT3TT <PT Wfa rnlfvjitJ | vjsSI TJcf *1&cq cPT \5cvR3" | Describe the characteristics of product development. Point out its objectives and importance.
4. PlHlfod *T $ ft felftR:-Write notes on any Two of the following
(a) (Packaging).
(b) fsffeFT (Labelling).
(c) vjcm1<s W5) (Product life-cvcle).
5. 3RRft2I fcJtTT a<o 3iol *T7 53TR TI tTTftTJ ?
Explain the factors to be considered in the course of price determination in international marketing.
6. R1hum PlMi TT t? ? Rhwn R4m'1 % HZ fT 5TipR t? ?
What is planning of international marketing ? How does it differ from planning of domestic marketing ?
7. mi fWm i Discuss the process of international marketing research.
8. TTcTTafr tp fFFT *7? P fttRT foT% I Write an essay on the international marketing of services.
9. fFFT q*?UT tjRij 3TR tRT uTFTtT t ? ?P Wtt PT T&R H I What do you know about the environment of international marketing ? Describe in brief its components.
10. fawr i\<\4 *P p Jp WT % tam & PT & I Explain the role of advertisement as a tool of promotion of international marketing.
|
Attachment: |
| Earning: Approval pending. |
